Why Bernard “Babatunde” Jones Is the Heart of the Killeen Community

The name Babatunde comes from the Yorùbá language, which is widely spoken in Nigeria. It is a combination of two words: Baba, meaning “father,” and tún dé, meaning “has returned” or “has come again.” Together, the name means “the father has returned.” Traditionally, this name is given to a male child born shortly after the death of a grandfather or another significant male ancestor.

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The Impact of Bernard "Babatunde" Jones on Killeen’s Local Growth

In the city of Killeen, the name Babatunde carries even deeper meaning and value. I’ve spoken about Bernard Babatunde Jones before—about the remarkable events, culture, and influence he has brought to Central Texas—but I’ve never fully explained why he receives such profound respect in Killeen. Entrepreneur, activist, and leader are just a few words that describe him, but his impact goes far beyond titles. Babatunde is a prominent community leader widely recognized for his cultural and economic advocacy. From owning one of the most talked-about and well-known Afrikan American bookstores, to co-founding the city’s first Afrikan American Chamber of Commerce to publishing The Afrikan Post newspaper, his contributions are extensive and lasting.

Read More: The Afrikan American Book Fair Sets Its Sights on Killeen

The Legacy of Killeen’s Bernard "Babatunde" Jones

More recently, he was honored as a recipient of the STAR Award, presented by the City of Killeen in recognition of his work as a community activist. Today, he is regarded as a community elder and a highly respected mentor. When Babatunde speaks, people listen—his words carry weight, authority, and respect. He is a selfless man who deserves recognition not only for what he means to the city of Killeen, but for his contributions to Central Texas Black history as a whole. Babatunde has truly earned his place of honor and respect within his city—and beyond.